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The Celebrity Effect On Fashion Brands: The ‘Markle Sparkle’, Ebuka At #Baad Etc.

What happens when a Celebrity not just wears your brand but talks about it and puts you out there? You blow up that’s what! When Oprah in 2005, talked about designer, Tory Burch’s ballet flats and called her the ‘Next big thing in fashion’ on her show, not only did Burch’s site crash that same day, her business was never the same again! Now, she’s worth over $2 billion!

Designer Tory Burch and OPrah

Tory Burch popular Ballet Flats and Bag- Oprah’s Favourite Things

In Cardigan, a town in Wales, is  a Denim company called Huit Jeans owned by local husband-and-wife entrepreneurs David and Claire Hieatt. The small town brand may not be what you think of when global denim designers are mentioned, but for the past five years been home to a high-end jeans-maker – the Hiut Denim Company. The duchess of Wales however, put them on the map when in early January, she stepped out on her first visit to Wales, she paid homage to the country in her Dina Jeans from the Huit Denim Company worth 175 GBP.  Now we and and millions of people around the world know about the British Denim brand called Huit Denim Company.

Meghan Markle in Huit Denim Jeans

Coming home to Nigeria, who can forget perhaps the most publicised wedding of all time, the #baad wedding of 2017 of actress Adesua Etomi and music artist Banky W! Well, if you didn’t hear about it,  try using the hashtag above on instagram,facebook or Twitter and see what comes up- but our focus is on the Compere, OAP, former Big Brother Naija housemate, Ebuka Obi- Echendu who turned up at the traditional wedding ceremony of the two celebrities wearing a purple agbada (it was the uniformed color for the friends of the groom, Banky) with a difference!


Ebuka Obit Echendu and Banky W

Not only was he voted the best looking for the day, yes, even better than the groom, but he also gave the male fashion designer, Ugo Monye an unexpected boost when he tagged him out to be the designer of the outfit reported to have cost N280k! For starters, from that day, Monye’s followers shot up from about 4k followers to over 20k followers! now his clientele includes well known celebrities like Richard Mofe Damijo!

Designer Ugo Monye

Every designer likes it when a celebrity is seen wearing their pieces -but it’s an even bigger deal when you find that one celebrity that shows off your piece at just the right time and place, maybe even going the extra mile to mention and compliment  you to their fans and followers, without prompting!