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MANGO: The World’s Fastest Growing Fashion Retailer?

Some time ago, we talked about the Amancio Ortega and his fashion brand,Zara, which is the still the biggest fashion group in Spain. Today we talk about Spain’s second largest textile exporter and high street fashion brand, MANGO.

Founded in 1984,  MANGO, is a Spanish clothing design and manufacturing company, founded in Barcelona (Spain) by brothers Isak Andic and Nahman Andic and is today one of the leading fashion groups in the world. 

Isak and Nahman Andic

Born to a Sephardic Jewish family in Istanbul, Andic’s family emigrated from Turkey to Barcelona, Spain in 1969, where he and his brother Nahman began selling hand-embroidered T-shirts and clogs.They opened shops in Barcelona and Madrid, first selling their own brand (Isak jeans) and then stocking other brands. In 1984, he joined with fellow entrepreneur Enric Cusí and his brother and re-denominated all their stores under the name Mango. Andic chose the name “Mango” after tasting the fruit on a trip to the Philippines and for the fact that the word is pronounced the same in every language.

In 2006,Isak Andic was appointed the director of Banco Sabadell, and in 2012, he became its single largest shareholder with a 7% ownership interest. According to Forbes, Andic has a net worth of $4.8 billion, as of January 2015. Andic is divorced from Neus Raig Tarragó with whom he has three children: His first son, Jonathan Andic (born 1981) who was named his successor in 2012;  Andic lives in Barcelona.

Isak And Jonathan Andic

Based in its city of origin, Barcelona, the company has an extensive store network of 2,731 stores in 109 countries! At present, MANGO has over 13,456 employees, 1,800 of whom work at the Hangar Design Centre and at its Headquarters in Palau Solità i Plegamans (Barcelona). it is made up of a young and enthusiastic team, with an average age of 29,  86% of which is female. A year after it was started, the company had five outlets in Barcelona and from this point on, with the opening of a shop in Valencia; it began its expansion in the domestic market. What was initially a small team had begun to grow: by 1988, the company had 13 sales outlets in Spain.

MANGO store in Milan

In 1992, Their international expansion began with the opening of 2 stores in Portugal. Two years after MANGO opened its first store, they began the implantation of a business management system which still exists today, based on specialised and coordinated teams- differentiated between two stages in the history of their company: In the first, from 1984 to 1995, Mango gradually gained a greater knowledge of the business and consolidated the product and store concept, and implemented the Just in Time philosophy in the distribution area, obtaining a certain critical mass on the Spanish market.

In the second stage – from 1996 to the present, they have reinforced the values of the team and increased their investment in a new concept of complete logistics based on speed, information, and technology. During this stage, they have opened bigger stores and increased the rate of store openings in other countries.

Mango in Lagos

From its “El Hangar” Design Centre in Palau-solità i Plegamans, every year the company, which owns the MANGO Woman, Man, Kids and Violeta lines, MANGO, designs over 18,000 garments and accessories for wearing the season’s trends. 

Mango’s first website was created in 1995 and in year 2000, it opened its first online store. H. E. by Mango is a men’s line created in 2008, and renamed Mango Man in 2014, with the likes of football legend Zinedine Zidane as the face of the Mango Man campaign.

Mango’s biggest market is actually in Istanbul, and Turkey, has a whooping 100 stores! In 2000, they opened a new flagship store in London, in the central Oxford Street. After London came so many others- Australia, Bulgaria, China, Italia and Tunisia. They went on to Honduras, Serbia and Montenegro, and coming to Africa, they have ventured where even stores like Zara and H& M have shied away from- Nigeria, Namibia, Cameroon,Senegal added to 9 other African countries. Opening several stores in these countries.

Mango Abuja

From Fall 2011, The brand has used celebrities like Kate Moss, Terry Richardson and  Australian model Miranda Kerr as its muse for its campaign.

In April 2011, Letizia, Princess of Asturias visited the company headquarters wearing a Mango outfit, which was quite a big deal.

In 2015 Mango had revenue of about $3 billion yearly.

The MANGO concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban woman and fulfilling her daily needs is the company’s formula and it customizes and applies this formula in all the countries MANGO operates. It has been and remains one of the keys to the company’s commercial success and international prestige. MANGO has also a wide range of products including accessories and swimwear.

 

garmentstech.com, invest.gov.tr, shop.mango.com