If you haven’t heard Waje’s song, ‘Mountain’ in collaboration with South African music queen, Lira, then you’re missing out on one of the most inspiring and feel-good songs of the year!
We watched their rendition onthe stage of the last AMVCA Awards a couple of weeks ago and now with the video out, you’re sure to have your breadth taken away!
The song, which she’s been promoting, has inspired many people in other ways- Waje decided to build a ‘Campaign’ if we can call it that, off the lyrics of the song in the lives of people struggling to rise above their personal challenges or ‘Mountains’ using the harsh tag #Mountain and #Climbit with random inspiring stories backed by photo shots many can connect with:
Post a picture of your self smiling. Tell me about a #Mountain in your life and how you #Climbit everyday! Use the hashtags #MountainByWaje #Climbit #MeetBose A hard working young lady who lost her parents in a fire accident. With 3 brothers and 2 sisters to take care of, Bose works as a hair dresser, a cleaner and sells airtime to keep her siblings in school. She climbs #HerMountain everyday for her siblings. #TellMeYourStory #InspireAfrica #InspireTheWorld Photo credit @emmanueloyeleke
We love her commitment to this project…
Post a picture of your self smiling. Tell me about a #Mountain in your life and how you #Climbit everyday! Use the hashtags #MountainByWaje #Climbit #InspireAfrica #InspireTheWorld #MeetNkem A hard working woman who lost everything she built with her husband when they sold all they had to relocate to America only to realize it was a fraud. Now they are rebuilding their world by selling fruits. Her children draw their strength from her so she smiles through it all. For her children’s future and hers as well, she climbs #HerMountain Everyday! #MOUNTAIN #CLIMBIT Photo credit : @emmanueloyeleke @wildflowerpr
We love that she encourages not just her fans but all of Africa to smile even as they climb their mountains. …
Post a picture of your self smiling. Tell me about a #Mountain in your life and how you #Climbit everyday! Use the hashtags #MountainByWaje #Climbit #MeetOsasu – A tailor and mother of 2 boys. She was dropped out of school and was married off at 16. Now 40 years old, with a retired husband, she is determined to give her children a better education than she got. To send her children to school, she climbs #HerMountains everyday! #MountainByWaje #InspireAfrica #InspireTheWorld
We love that behind the stories is strength, the kind the African woman can relate to…
Post a picture of yourself smiling. Tell me about a #Mountain in your life and how you #Climbit everyday! Use the hashtags #MountainByWaje #Climbit #MeetAmina A young wife who loves children. Every afternoon outside her shop she takes out time to teach children who live near her shop how to read! She dreams of owning a school where she can educate children and help them achieve their dreams. Her husband supports her wholeheartedly. She is determined! To achieve her dreams, Amina climbs her mountain everyday! #MountainByWaje #InspireTheWorld #InspireAfrica
An awesome project we applaud! We don’t have nearly enough avenues for people to tell their stories and allow us see their strengths in their everyday lives. Waje’s opened a door many can peer through and step into.
Her instagram page is blowing up with different women writing in to share the mountains they climb everyday in their lives. African women are strong and do need encouragement. Thank you Waje for helping us see that!